Marketing. BOOM.

These days I'm spending most of my workday painting, since my new solo exhibition is right around the corner. Yesterday was a little different. 20140306 postcards on desk

11:15 a.m. : Postcards arrive

I ordered my postcards from a new (to me) printer this time around. Their turnaround time was a little longer than I expected, but their rates are very competetive and the print quality came out looking great.

COMPARISON SHOPPING. KA-CHOW.

12:30 p.m. : Unpack postcards and affix address labels

Soundtrack: Valerie June, Pushin' Against a Stone

1:15 p.m. : Affix postage stamps

Between the day when I last ordered postage stamps and the day it was time to use them, I expanded my mailing list by about 50 names.* Was it a problem when I ran out of postcard stamps? NOPE. I had enough first-class stamps for the remaining postcards.

ADAPTABILITY. BAM.

2:30 p.m. : Sort cards into ZIP code bundles

I heard once that this makes it easier for USPS to sort and deliver them. Correct me if you know otherwise.

ERRING ON THE SIDE OF CAUTION. OH YEAH.

Soundtrack for final push: Everything is Awesome

2:45 p.m. : SAFETY BREAK

3:45 p.m. :  Deliver postcards to outgoing mail drop

OUT THE DOOR. SHAZZAM.

4:00 p.m. : Celebrate with hoagie from Southside Flying Pizza

Turnaround time: 3.5 hours.

THAT'S HOW WE DO IT DOWNTOWN.

Now back to our regularly scheduled painting.

I'd like to thank Alyson Stanfield and the members of the Art Biz Bootcamp and Art Biz Incubator Silver groups for their continued advice and encouragement. Y'all help me stay psyched about this business.

* Hey, would you like to get my postcards, too? You can sign up right here.